Revenue audit
Missed call revenue calculator
A rough estimate of revenue that slips away when calls go unanswered — after hours, at lunch, or while you're on another line. Adjust the sliders to match your business; the math updates instantly.
6
After hours, lunch, on another line — % of daily calls you don't answer
$200
22
Assumption (you control this)
Not every missed call would have become a job — set what feels honest for your trade.
Your estimate
How we calculate this
- Missed calls/month = calls/day × (missed % ÷ 100) × open days/month
- Lost revenue/month = missed calls/month × avg job value × (booked % ÷ 100)
- Lost revenue/year = lost revenue/month × 12
Illustrative only — your mix of emergencies, tire-kickers, and repeat customers will differ. Industry call-tracking studies suggest many SMBs miss a large share of inbound calls; your numbers vary by trade.
You're losing ~$3,300/mo — about $39,600/yr
That's roughly 16.5 jobs a month walking to whoever answers.
- Missed calls / month
- 33
- Lost revenue / month
- $3,300
- Lost revenue / year
- $39,600